VENTURA FOODS
Mayo is mayo, right? Wrong! We helped Ventura Foods revolutionize their mayo positioning by creating the unique “Mayonnaise for your MayoNeeds.” campaign and telling our story at the foodservice event of the year.
LONG JOHN SILVER’S
Today’s consumers are bored by typical fast food. B-O-R-E-D. How can they overcome such a state? Well, to start, may we suggest the shrimp! This was our idea to help LJS stand out in the uber crowded fast-food category, with the simple invitation to “Get over bored.”
COUNTRY
Country had a problem, their financial solutions were hard to understand. We suggested that complicated matters can actually be made quite simple—you just have to consult with the right Doctor. In this case, his name was Dr. Seuss.
BURGER KING
This was a foodservice effort that became a national consumer promotion. And it was all about the schizophrenic OREO BK Sundae Shake, and its need to be defined. The KING wanted an answer—America responded—and OREO remained a feature on the menu at BK! Win-win.
QUAKER
For the national launch of Quaker Chocolate Life cereal, we came up with the powerful idea of “Chocolate coming to Life.” And then we literally wrapped up a box like a piece of candy, and watched it come to Life.
RADIUS HEALTH
To launch Tymlos, like everything pharma, we needed to boil the message down to how it can help people—what does it do? We created the “Add to the Bone” thematic with the simple visual of the plus sign made of bones, and it rocked.
A-a-a-a-a-add to the Bone!